Hada Labo Shirojun Premium Whitening Lotion 170ml

Description

Hada Labo Shirojun Premium Whitening Lotion belongs to Rohto Pharmaceutical’s premium Shirojun brightening line.

The exact product covered here is the:

Regular / refreshing 170ml version

with Japanese JAN code:

4987241168446.

This is different from the separate:

Shirojun Premium Whitening Lotion Moisturizing / Rich Type – 170ml

which uses JAN:

4987241168491.

The regular formula is built around two Japanese quasi-drug active ingredients:

• Tranexamic Acid
• Dipotassium Glycyrrhizate

Rohto additionally includes:

• Magnesium Ascorbyl Phosphate
• Vitamin E
• Hydrolyzed Hyaluronic Acid
• Sodium Hyaluronate
• concentrated Glycerin
• Diglycerin
• Butylene Glycol
• Pentylene Glycol.

The overall concept is therefore:

dark-spot-prevention care + anti-inflammatory support + hydration + antioxidant skin conditioning.

Rohto states that the lotion penetrates into the stratum corneum of UV-exposed skin and targets the process associated with melanocytes, while helping maintain hydrated, bright-looking skin.

Key Benefits of Hada Labo Shirojun Premium Whitening Lotion

• Helps Prevent Dark Spots & Freckles
  Tranexamic Acid is the key Japanese medicated whitening active used to help suppress melanin production and prevent future spots and freckles.
• Provides Anti-Inflammatory Skin Support
  Dipotassium Glycyrrhizate is included as an active ingredient and provides complementary soothing, anti-inflammatory care.
• Contains a Vitamin C Derivative
  Magnesium Ascorbyl Phosphate adds antioxidant and skin-conditioning support without relying on highly acidic pure Ascorbic Acid.
• Hydrates With Two Types of Hyaluronic Acid
  Hydrolyzed Hyaluronic Acid and Sodium Hyaluronate help attract and retain moisture.
• Supports Brighter-Looking Skin
  Tranexamic Acid, Vitamin C derivative, and Vitamin E work together within a pigmentation-prevention and radiance-focused routine.
• Lightweight Refreshing Texture
  The regular version is specifically described by Rohto as the refreshing type, making it suitable for users who prefer lighter Japanese lotions.
• Ethanol-Free & Fragrance-Free
  Rohto confirms that the formula contains no ethanol or added fragrance.
• Suitable for Daily AM & PM Use
  Its toner-lotion format makes it easy to use immediately after cleansing as a daily hydration and brightening step.

Key Ingredients & Their Benefits

Official Japanese Quasi-Drug Ingredient Disclosure

Active ingredients:

• Tranexamic Acid
• Dipotassium Glycyrrhizate

Other ingredients:

Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate-2, Magnesium Ascorbyl Phosphate, Vitamin E, Butylene Glycol, Concentrated Glycerin, Diglycerin, Pentylene Glycol, Dipropylene Glycol, PEG-30, PEG-8, Hydrogenated Soybean Phospholipids, Anhydrous Citric Acid, EDTA salts, VP/Styrene Copolymer Emulsion, POE(20) Sorbitan Laurate, Phenoxyethanol.

Because this is a Japanese quasi-drug, ingredients are officially separated into active ingredients and other ingredients rather than presented in conventional cosmetic INCI percentage order.

Why Choose Hada Labo Shirojun Premium Whitening Lotion?

A lightweight Japanese medicated lotion combining Tranexamic Acid, anti-inflammatory care, Vitamin C derivative, Vitamin E, and two Hyaluronic Acids.

• Japanese Quasi-Drug Formula
  Officially regulated in Japan as a medicated quasi-drug rather than a basic cosmetic toner.
• Tranexamic Acid Active
  Provides targeted melanin-suppression support for spot and freckle prevention.
• Dipotassium Glycyrrhizate Active
  Adds anti-inflammatory support for stressed or irritated-looking skin.
• Vitamin C Derivative Included
  Magnesium Ascorbyl Phosphate complements the brightening-focused formulation.
• Two Hyaluronic Acids
  Offers hydration alongside pigmentation-prevention care.
• Refreshing Regular Texture
  Better suited to users preferring lighter hydration than the Rich/Moist version.
• Fragrance-Free
  No added fragrance according to Rohto.
• Ethanol-Free
  No drying ethanol in the official current formula.
• Mineral-Oil & Paraben-Free
  Both are among Rohto’s official free-from claims.
• Large 170ml Size
  Practical for consistent daily application across the face and neck.

How to Use

Important Usage Precautions

Rohto advises users to discontinue use and consult a dermatologist if symptoms such as:

• redness,
• swelling,
• itching,
• irritation,
• abnormal whitening/white spots,
• or darkening

occur during use or after sun exposure.

Do not apply to wounds, swollen areas, eczema, or otherwise abnormal skin. Avoid direct eye contact.

Product Specifications

Important: Regular vs Rich/Moist Version

Both versions are:

170ml

and both belong to the:

Shirojun Premium Medicated Whitening Lotion

range.

That can create confusion.

Regular / Refreshing Version

Official JAN:

4987241168446

Texture:

• lighter,
• refreshing,
• more fluid.

Rohto describes it as a refreshing serum-like medicated whitening lotion.

Rich / Moisturizing Version

Official JAN:

4987241168491

Texture:

• richer,
• more moisturizing,
• more substantial.

The Rich version contains the same headline actives but has a somewhat different supporting base.

Because the user-provided product name did not specify Rich/Moist, this listing follows the regular/light 170ml bottle.

What Does “Whitening” Mean Here?

This is important for accurate product description.

Rohto’s official definition is:

“Whitening: Suppresses melanin production and prevents spots and freckles.”

Therefore, the product should be marketed as helping:

• prevent dark spots,
• prevent freckles,
• reduce the formation of excess pigmentation,
• support clearer, more even-looking skin.

It should not be marketed as:

• bleaching natural skin color,
• permanently changing skin tone,
• removing all existing pigmentation,
• or making the skin several shades lighter.

The responsible wording is:

“Helps suppress melanin production to prevent dark spots and freckles while supporting bright, hydrated-looking skin.”

What Does Tranexamic Acid Do?

Tranexamic Acid is the key medicated whitening active in Shirojun Premium.

Within the Japanese quasi-drug claim framework, it is used to:

help suppress melanin formation and prevent spots and freckles.

Rohto does not publicly disclose the exact percentage in this product.

Therefore, do not publish claims such as:

• 2% Tranexamic Acid
• 3% Tranexamic Acid
• 5% Tranexamic Acid

unless an official regional package explicitly states one.

What Does Dipotassium Glycyrrhizate Do?

Dipotassium Glycyrrhizate is a licorice-derived active commonly used in Japanese quasi-drug skincare for its anti-inflammatory and soothing properties.

Rohto identifies it as an active ingredient in this Shirojun Premium formula. The English description of the Moist/Rich counterpart specifically describes Dipotassium Glycyrrhizate as the anti-inflammatory active.

This makes the formula useful not only for brightening-focused routines but also for skin that experiences occasional visible irritation.

Which Vitamin C Is Used?

The formula contains:

Magnesium Ascorbyl Phosphate

described by Rohto as a:

Vitamin C derivative.

This is different from high-strength pure:

Ascorbic Acid.

Therefore:

• it does not need to be marketed as a 10%, 15%, or 20% pure Vitamin C serum;
• it is not the same type of formula as COSRX Vitamin C 23 or Anua Vitamin C 20;
• no exact Magnesium Ascorbyl Phosphate percentage is officially disclosed.

Two Types of Hyaluronic Acid

Rohto specifically highlights two forms:

Hydrolyzed Hyaluronic Acid

and

Sodium Hyaluronate-2.

These primarily provide hydration and support a plump, comfortable skin feel.

The presence of Hyaluronic Acid does not mean this is a standalone moisturizer for everyone; dry skin should still follow with an emulsion, cream, or moisturizer.

Is It Fragrance-Free?

Yes.

Rohto officially lists the regular current formula as:

fragrance-free.

No essential oils or fragrance allergens are identified in the official quasi-drug ingredient disclosure.

Is It Alcohol-Free?

Yes, specifically in the sense customers usually mean:

ethanol-free.

Rohto states:

Alcohol (ethanol)-free.

Ingredients such as:

• BG,
• Pentylene Glycol,
• DPG

are glycols/humectants and should not be confused with conventional drying ethanol.

Is It Paraben-Free?

Yes.

Rohto officially identifies the product as:

paraben-free.

Phenoxyethanol is used in the formula as a preservative instead.

Is It Mineral-Oil-Free?

Yes.

Rohto explicitly lists:

mineral-oil-free.

Is It Good for Dark Spots?

Its Japanese regulatory purpose is specifically to:

suppress melanin production and help prevent spots and freckles.

That makes it appropriate for a routine focused on:

• sun-related pigmentation prevention,
• uneven-looking skin tone,
• dullness,
• and maintaining clearer-looking skin.

However, it should not be promised to completely erase established melasma, deep pigmentation, or every post-acne mark.

Existing persistent pigmentation may require a broader routine and, in some cases, professional dermatological treatment.

Is It Good for Post-Acne Marks?

It can be incorporated into a routine for post-acne discoloration, particularly because of Tranexamic Acid, Vitamin C derivative, and consistent pigmentation-prevention care.

However, it does not contain:

• Salicylic Acid,
• Benzoyl Peroxide,
• Adapalene,
• or other conventional acne-treatment drugs.

Therefore, it is not a treatment for active acne itself.

Is It Suitable for Oily Skin?

The regular version is specifically described as:

refreshing / lightweight.

This generally makes it the more logical choice within the Shirojun Premium range for:

• oily skin,
• combination skin,
• humid climates,
• or customers who dislike rich toner textures.

The separate Rich/Moist version is available for users who prefer additional moisturization.

Is It Suitable for Dry Skin?

Yes, provided it is followed with appropriate moisturizer.

Dry skin can use:

Cleanser → Shirojun Premium Lotion → Serum → Emulsion/Cream

If the regular version feels too light, consider the separate Moisturizing/Rich version rather than applying excessive layers.

Is It Suitable for Sensitive Skin?

Rohto designed the formula with several sensitivity-conscious features:

• weakly acidic,
• fragrance-free,
• colorant-free,
• ethanol-free,
• mineral-oil-free,
• paraben-free.

However, no cosmetic can guarantee zero irritation.

Rohto specifically advises stopping use if redness, swelling, itching, irritation, white spots, or abnormal darkening occurs.

Can It Be Used With Vitamin C Serum?

Generally, yes, because this lotion already uses a comparatively gentle Vitamin C derivative rather than a high percentage of pure Ascorbic Acid.

A routine could be:

Cleanser → Shirojun Premium Lotion → Vitamin C Serum → Moisturizer → SPF

However, very sensitive users should introduce multiple brightening products gradually.

Can It Be Used With Niacinamide?

Yes.

The official current formula does not contain Niacinamide itself, so a Niacinamide serum can be added afterward if desired.

Example:

Cleanser → Shirojun Premium → Niacinamide Serum → Moisturizer

Can It Be Used With Retinol?

There is no retinoid in Shirojun Premium.

It can generally be incorporated into a retinoid routine, but if the skin becomes irritated from retinoids, simplify the routine and prioritize hydration.

Why Sunscreen Still Matters

Shirojun Premium is not a sunscreen.

It contains no SPF.

A pigmentation-prevention routine should therefore use:

broad-spectrum sunscreen every morning.

Without adequate UV protection, ongoing sun exposure can continue stimulating pigmentation even while brightening products are being used.

Pros & Cons

Hada Labo Shirojun Premium Whitening Lotion 170ml Price in Bangladesh

The Hada Labo Shirojun Premium Whitening Lotion 170ml price in Bangladesh varies according to importer, stock type, bottle vs refill, regular vs Rich version, and promotional pricing.

Current Bangladesh references checked include approximately ৳1,500 for the regular/light 170ml bottle at Japan Cosmetics BD and approximately ৳1,550 at J Bijin Cosmetics.

Always compare the same variant because Regular/Light, Rich/Moist, bottle, and refill packs have different JAN codes.

Why Buy from Infinity Skincare Solutions?

Infinity Skincare Solutions provides 100% authentic international skincare products from carefully selected and trusted brands. We help customers throughout Bangladesh choose products according to their skin type, concern, climate, and everyday skincare routine.

When you shop with Infinity Skincare Solutions, you receive:

• 100% authentic international skincare products
• Trusted international skincare shopping in Bangladesh
• Carefully selected global skincare brands
• Fast delivery across Bangladesh
• Cash on delivery availability
• Friendly and responsive customer support
• Product guidance based on your skin type and concern

Choose Hada Labo Shirojun Premium Whitening Lotion 170ml if you want a lightweight Japanese lotion combining Tranexamic Acid, soothing anti-inflammatory care, Vitamin C derivative, Vitamin E, and Hyaluronic Acid for hydrated, brighter-looking skin and daily dark-spot-prevention care.

FAQs

1. What does Hada Labo Shirojun Premium Whitening Lotion do?

It is a Japanese medicated brightening lotion formulated to suppress melanin production and help prevent dark spots and freckles, while providing hydration with two Hyaluronic Acid ingredients.

2. Does Shirojun Premium contain Tranexamic Acid?

Yes. Tranexamic Acid is one of the official active ingredients. Rohto does not publicly disclose its exact percentage.

3. Does it contain Vitamin C?

Yes. It contains Magnesium Ascorbyl Phosphate, a Vitamin C derivative. It does not use high-strength pure Ascorbic Acid as the main active.

4. Is Hada Labo Shirojun Premium alcohol-free?

Yes. Rohto officially states that the current formula is alcohol (ethanol)-free.

5. Is Shirojun Premium fragrance-free?

Yes. The official current product is fragrance-free and colorant-free.

6. Is this the Light or Rich version?

This listing is for the regular/light refreshing 170ml version, JAN 4987241168446. The Rich/Moist 170ml version is a separate product with JAN 4987241168491.

7. Does “whitening” mean it bleaches the skin?

No. Rohto defines the whitening claim as suppressing melanin production to prevent spots and freckles. It should not be interpreted as bleaching a person’s natural skin color.

8. Can oily skin use Hada Labo Shirojun Premium?

The regular version has a refreshing, lightweight texture and is generally the more suitable Shirojun Premium option for users who prefer lighter hydration.

9. Can I use it morning and night?

Yes. It can be used after cleansing in both AM and PM routines. During the day, follow with broad-spectrum sunscreen because the lotion itself has no SPF.

10. Where can I buy authentic Hada Labo Shirojun Premium Whitening Lotion 170ml in Bangladesh?

You can buy Hada Labo Shirojun Premium Whitening Lotion 170ml from Infinity Skincare Solutions. Check the product page or contact customer support for current price, stock status, exact Light/Rich variant, bottle JAN code, and nationwide delivery.